Betta Concepts is committed to providing quality services to you and protecting your privacy online. Our
policy outlines our ongoing obligations to you in respect of how we manage your Personal and Intellectual
Property Information. We do not intentionally share your information with third parties except as
required by law or to facilitate business operations (such as shipping partners and payment processors). In
addition, we have put in place appropriate electronic, physical, and procedural safeguards. We limit access
to customer information to only authorised personnel.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988. The NPPs
govern the way in which we collect, use, disclose, store, secure and dispose of your Personal and
intellectual property Information.
A copy of the Australian Privacy Principles may be obtained from the website of The Office of the
Australian Information Commissioner at www.aoic.gov.au
Information we collect
The personal information that you are asked to provide, and the reasons why you are asked to provide it,
will be made clear to you at the point we ask you to provide your personal information.
If you contact us directly, we may receive additional information about you such as your name, email
address, phone number, the contents of the message and/or attachments you may send us, and any other
information you may choose to provide.
When you register for an Account, we may ask for your contact information, including items such as name,
company name, address, email address, and telephone number.
In addition, we collect and analyse technical information about how customers interact with our web site
to improve its performance and content. This information may include IP addresses, browser types,
operating systems, pages viewed, links, dates and times of use. We also utilise a standard technology
called “cookies” to differentiate visitors and to store and retrieve information.
How we use your information
We use the information we collect in various ways, including to:
Provide, operate, and maintain our website
Improve, personalise, and expand our website
Understand and analyse how you use our website
Develop new products, services, features, and functionality
Communicate with you directly, including for customer service, to provide you with updates and other
information relating to the website, and for marketing and promotional purposes
Send you emails
Find and prevent fraud
You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.
Advertising Partners’ Privacy Policies
used in their respective advertisements and links that appear on Betta Concepts, which are sent directly to
users’ browsers. They automatically receive your IP address when this occurs. These technologies are used
to measure the effectiveness of their advertising campaigns and/or to personalise the advertising content
that you see on websites that you visit.
Note that Betta Concepts has no access to or control over these cookies that are used by third-party
Betta Concepts follows a standard procedure of using log files. These files log visitors when they visit
websites. All hosting companies do this and a part of hosting services’ analytics. The information collected
by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and
time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any
information that is personally identifiable. The purpose of the information is for analysing trends,
administering the site, tracking users’ movement on the website, and gathering demographic information.
Confidential information gained with regards to intellectual property, future product launches, re branding
or anything else disclosed to us as commercial in confidence will be treated as confidential and will not be
disclosed to any other party unless it is necessary to do so as part of completing the process we have been
asked to do but not before we gain permission to do so. This could include specific branding advice being
obtained from a specialist decorator or manufacturer. In such instances we will ensure that the third party
is fully aware of the commercial confidentiality requirements.
Betta Concepts regularly signs confidentiality agreements as required.
Sensitive information will be used by us only:
For the primary purpose for which it was obtained
For a secondary purpose that is directly related to the primary purpose
With your consent; or where required or authorised by law.
Third Party Privacy Policies
to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It
may include their practices and instructions about how to opt-out of certain options.
You can choose to disable cookies through your individual browser options. To know more detailed
information about cookie management with specific web browsers, it can be found at the browsers’
GDPR Data Protection Rights
We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled
to the following:
The right to access — You have the right to request copies of your personal data. We may charge you a
small fee for this service.
The right to rectification — You have the right to request that we correct any information you believe is
inaccurate. You also have the right to request that we complete the information you believe is incomplete.
The right to erasure — You have the right to request that we erase your personal data, under certain
The right to restrict processing — You have the right to request that we restrict the processing of your
personal data, under certain conditions.
The right to object to processing — You have the right to object to our processing of your personal data,
under certain conditions.
The right to data portability — You have the right to request that we transfer the data that we have
collected to another organisation, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these
rights, please contact us.
Betta Concepts does not knowingly collect any Personal Identifiable Information from children under the
age of 13. If you think that your child provided this kind of information on our website, we strongly
encourage you to contact us immediately and we will do our best efforts to promptly remove such
information from our records.